(Summary description)Packaging will speak for itself and become an effective advertisement. More importantly, consumers know which company or brand it comes from when they see any packaging. Only in this way can we say that our packaging strategy design is successful.
- Categories:Industry News
- Time of issue:2020-12-10
Packaging will speak for itself and become an effective advertisement. More importantly, consumers know which company or brand it comes from when they see any packaging. Only in this way can we say that our packaging strategy design is successful.
For most companies, they are also facing a dilemma at this stage: Don’t change the packaging, and you don’t think it’s a good grade; change it, and worry about affecting existing sales, because new packaging usually requires a process of promotion, communication and familiarization. Especially for some products with stable sales, it is difficult for people to decide whether to change the packaging.
The pursuit of packaging design is not beauty, but right! Packaging with incorrect strategy has no sales force no matter how beautiful it is. Packaging design must have a unified form and present individualized differences. The pursuit of excellence is conducive to the effective superposition of corporate brand information dissemination and the differentiated dissemination of core products.
Packaging is the coat of the product, an indispensable part of the product value, and acts as a bridge and link between companies and consumers. With the continuous improvement of people's living standards, the pursuit of beauty has become higher and higher. Outdated packaging concepts and packaging products are far from meeting people's aesthetic needs. "Beautiful and personalized" packaging is becoming more and more popular for consumers. Respected. A successful packaging design is not only about packaging products, attracting consumers to buy, but also reflecting corporate cultural connotation and brand core values.