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What is the function of product packaging design

  • Categories:Industry News
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  • Time of issue:2020-12-10
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What is the function of product packaging design

(Summary description)While the packaging design gives the product a unique personality, it also establishes a perfect visual image for the product. Product packaging design is the most straightforward self-presentation of a product to consumers. It has long been regarded by consumers as a prerequisite standard for judging the quality and value of the product. It is also directly related to the brand value of the product in the market. Then product packaging What is the design function?

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2020-12-10
  • Views:0
Information
While the packaging design gives the product a unique personality, it also establishes a perfect visual image for the product. Product packaging design is the most straightforward self-presentation of a product to consumers. It has long been regarded by consumers as a prerequisite standard for judging the quality and value of the product. It is also directly related to the brand value of the product in the market. Then product packaging What is the design function?
 
What is the function of product packaging design
 
1. Reflect product characteristics
 
Through the graphic design, layout planning, and color matching combined with artistic expression techniques, the product characteristics can be presented to the greatest extent. This approach is mainly to attract more consumers.
 
2. Protect goods
 
Many commodities cannot be directly exposed to the outside, and the product packaging design can protect the product from environmental damage or damage, which will play a good role in protecting the product.
 
3. Reflect culture
 
A product represents this brand, and each brand has its own culture. Any product packaging needs to be related to product characteristics and product culture, and embodying culture is a core function of product packaging.
 
Finally, when designing product packaging, appropriate packaging design expression methods should be selected according to product characteristics, use culture and consumer groups, and strive to unify form and content.

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