Packaging design refers to the use of the most suitable plastic packaging materials, the use of more ingenious processing techniques, and the design of the structural features of the glass container and the beautification design and decoration of the outer packaging. From this, we can see the three basic elements of packaging design.

 

What are the elements of packaging design

 

1. Basic elements of appearance design

 

The basic element of the appearance design is the appearance design of the display surface of the product outer packaging, which mainly includes the size, size and shape of the display surface. There are three kinds of shapes that everyone sees in daily life, namely natural shapes, synthetic shapes and intermittent shapes. But when you are scientifically researching the shape and composition of products, you must find a shape that is more suitable for any nature, that is, to separate the periodic things from each other and call it an abstract shape.

 

2. Basic elements of triangle composition

 

The triangular composition is a complete picture that combines the trademark logo, graphic graphics, text content and collocation combination on the display surface of the product packaging. The combination of these four aspects constitutes the overall effect of the outer packaging decoration. The basic elements of product design triangle composition trademark logo, graphic graphics, text content and colors are used appropriately, moderately, and beautifully, which can be called an excellent design case.

 

What are the elements of packaging design

 

3. Basic elements of raw materials

 

The basic elements of raw materials are the texture and texture of the surface of the raw materials used in the outer packaging of the product. It often affects the visual impact of product packaging. Making full use of the surface changes or surface shape pictures of different raw materials can achieve the best effect of product packaging. Packaging raw materials, whether it is paper raw materials, plastic materials, glass types, metal composite materials, structural ceramics, bamboo and wood raw materials, and other polymer materials, have different textures. Using different raw materials and properly matching and configuring them can give consumers different feelings such as novelty, coolness or luxury. The basic elements of raw materials are the key steps of packaging design, which are related to the overall functions and marginal benefits of the outer packaging, production methods and the recycling of outer packaging waste.